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News and insights from Vaylis

A tombstone with 'SEO' carved on it, with AI search icons rising from the background.

SEO is Dead - Long Live AI Search Optimization

The traditional SEO era is ending. AI search engines like ChatGPT, Perplexity, and Google AI are rewriting the rules. Here's how to survive and thrive in the new paradigm.

Luis Henrich-Bandis

25.09.2025

A world map with AI search icons and location pins highlighting local search importance.

Local SEO

The Rise of GEO in AI Search: Why Location Matters More Than Ever

Local search is exploding in the AI era. Learn how geographic optimization is becoming crucial for brands targeting customers in specific locations.

Luis Henrich-Bandis

24.09.2025

Content Strategy

From Keywords to Citations: How AI Search Changes Content Strategy

The shift from keyword optimization to citation building represents a fundamental change in content strategy. Learn how to create content that AI engines will reference and trust.

Luis Henrich-Bandis

23.09.2025

AI Search

Multi-Engine SEO: Optimizing for ChatGPT, Perplexity, and Beyond

Google isn't the only game anymore. Learn how to optimize your content strategy across multiple AI search engines for maximum visibility and impact.

Luis Henrich-Bandis

22.09.2025

A microphone icon with AI chat bubbles showing the evolution of voice and conversational search.

AI Search

Voice Search and Conversational AI: The New Frontier of SEO

Voice search is exploding, and conversational AI is changing how users interact with search. Learn how to optimize for the future of hands-free, natural language search.

Luis Henrich-Bandis

21.09.2025