Best AI Search Trackers to Monitor AI Search Performance and Brand Visibility in 2025

From voice search to data analysis, generative AI is changing how people search and receive answers. According to a study by the Pew Research Center, 79% of Americans interact with AI several times a day. This fundamental shift means brands must adapt their strategies.

AI search engines are moving the goalposts from metrics like click-through rates to brand mentions and citations. While traditional rank tracker tools provide insights into website traffic, they do not track brand visibility within AI responses. Stay with us as we examine the 10 best AI search trackers to help you position your brand in front of people looking for solutions on generative search engines and LLMs.

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What is AI Search Tracking and Why is it Critical in 2025

AI search tracking is the process of monitoring how your brand appears on AI search engines like ChatGPT, Claude, Google AI Overviews, and Perplexity. These AI responses significantly impact user perception and can divert traffic that would normally go to websites, as users get answers directly within the chat interface.

For example, Rocky Brands, a footwear retail company, experienced a 13% increase in new users and a 30% increase in search revenue by using AI-powered tools to enhance their presence. As users get answers directly from AI, tracking your brand's presence is the only way to measure and improve visibility in this new ecosystem.

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The Best AI Search Trackers in 2025

Choosing the best AI search tracker boils down to your unique business needs and budget. This table provides a comprehensive overview of the top platforms.

Platform	AI Presence Tracking	Update Frequency	API Access	Competitor Analysis	Starting Pricing
Vaylis	✅ Yes	Real-Time	✅ Yes	✅ Yes	$119 / month
SE Ranking	✅ Yes	Daily	✅ Yes	✅ Yes	$119 / month
Peec AI	✅ Yes	Daily	✅ Yes	✅ Yes	€89 / month
Advanced Web Ranking	✅ Yes	Daily, weekly+	✅ Yes	✅ Yes	$99 / month
Keyword.com	✅ Yes	Daily, on-demand	✅ Yes	✅ Yes	Depends on keywords
Otterly AI	✅ Yes	Daily	❌ No	✅ Yes	$29 / month
Evertune	✅ Yes	N/A	✅ Yes	✅ Yes	Not Available
Xfunnel	✅ Yes	N/A	❌ No	✅ Yes	Free Tier
Morningscore	✅ Yes (ChatGPT)	Weekly	✅ Yes	✅ Yes	$49 / month
Semrush	✅ Yes	24-48 hours	✅ Yes	✅ Yes	$139.95 / month

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How AI Search Tracking Works

While traditional searches involve clicking on blue links, AI search tracking uses machine learning to understand user intent and analyze the content of AI-generated answers. These algorithms help you optimize your content to earn brand citations. The more your brand is cited as a trusted source by LLMs, the greater your brand visibility.

Marketers use a mix of monitoring techniques provided by these tools, such as:

• API-based tracking: Using APIs to programmatically track brand mentions and competitive positioning inside AI search results.
• Real-time prompts: Dynamically generating inputs to capture user behavior and AI responses at scale.
• Static scraping: Pulling information from AI web interfaces to monitor rankings, citations, and SERP evolution over time.

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1. Vaylis

Vaylis is a comprehensive analytics platform built specifically for marketing teams to optimize and monitor brand visibility across AI-powered search engines. It moves beyond simple tracking to offer a full suite of diagnostic tools, from analyzing AI crawler activity to identifying content gaps, establishing it as the market leader for true AI presence management.

Key Features

• AI Crawler & Citation Analytics: Analyze how AI models interpret and cite your website, providing deep technical insights.
• Real-Time Brand Monitoring: Track brand mentions as they happen across major AI platforms like ChatGPT, Claude, and Perplexity.
• Competitor Analysis: Benchmark your brand’s performance against competitors and uncover your share of voice in AI-generated responses.
• Attribution & Traffic Insights: Measure human visits referred by AI search engines and understand the sources driving AI mentions.
• Content Gap Identification: Find areas where AI may misunderstand or overlook your brand and receive actionable recommendations.

Pros&Cons

Pros

• Purpose-built platform for AI visibility, not a repurposed SEO tool.
• Provides deep, actionable insights into AI crawler behavior and citation sources.
• Connects AI visibility efforts directly to website traffic and ROI.
• Intuitive dashboard designed for marketing teams.

Cons

• As a specialized tool, it does not include traditional SEO features like backlink analysis.

Best For

• Marketing teams that need to proactively shape their brand perception in generative AI.
• Businesses wanting to integrate robust AI analytics into their workflow.
• Organizations aiming to ensure their brand is accurately represented and discovered.

Pricing

• Vaylis offers scalable plans tailored to business needs, from startups to large enterprises. Contact sales for a custom quote.

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2. SE Ranking

SE Ranking is a leading all-in-one SEO platform that has expanded its toolkit with powerful AI search tracking features. It supports Google’s AI Overviews, ChatGPT, and is adding more platforms. The tool shows when and where your website or brand appears in AI-generated answers, detecting both linked and unlinked mentions to help you spot opportunities.

Key Features

• Multi-platform AI visibility tracking: Monitor how target prompts perform across Google AIOs and ChatGPT.
• Brand and link presence detection: Shows whether your site is linked or just mentioned, and its position in the AI response.
• Competitor benchmarking: Identify competing brands in AI results and compare visibility trends.
• Saved AI answer texts: See exactly what AI says about your brand and competitors.

Pros&Cons

Pros

• Accurate tracking of both linked and unlinked brand mentions.
• Combines traditional SEO tools and AI search optimization in one platform.
• Intuitive UI with visual dashboards makes complex data easy to understand.

Cons

• Does not yet offer sentiment analysis for brand mentions.

Best For

• SEO teams and agencies that need to integrate AI search tracking into their existing SEO workflows.
• Brands wanting to measure and improve their visibility in Google AIO and ChatGPT.

Pricing

• Pro plan: $119/month
• Business plan: $259/month
• A 14-day free trial is available.

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3. Peec AI

Peec AI is an AI-powered analytics platform designed to help brands monitor their presence across major AI search engines, including ChatGPT, Perplexity, and Google Overviews. One of its standout features is providing instant alerts when your brand's visibility changes, allowing for rapid response and strategy adjustments.

Key Features

• Multi-platform visibility tracking: Track brand presence with clear graph views.
• Brand mentions and attribution analysis: Review who mentioned your brand with an option to download data.
• Prompt performance insights: Understand which sources have the biggest impact on your brand citations.
• Content gap identification: Pinpoint which content performs best to improve underperforming assets.

Pros&Cons

Pros

• Accurate brand presence tracking with daily data points.
• Flexible pricing structure suitable for small and mid-sized businesses.
• Good customer support with direct Slack access.

Cons

• Lacks deep data insights for improving brand presence; focuses more on tracking.
• No sentiment analysis is currently offered.

Best For

• Growth and performance marketers.
• Growing startups and agencies needing an agile monitoring solution.

Pricing

• Starter: €89 for 25 prompts.
• Pro: €199 for 100 prompts.
• Enterprise: €499 for more than 300 prompts.

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4. Advanced WEB Ranking

Advanced WEB Ranking is one of the original AI search analysis tools, known for its comprehensive rank tracking and highly detailed reporting. It allows you to discover your brand presence in leading AI chatbots and provides visibility reports for each LLM, including the top 10 brands associated with any topic. This gives a global snapshot of your brand's standing in AI search.

Key Features

• Custom topic tracking: Monitor any topic, from broad industry terms to specific user queries.
• AI-recommended domains: Monitor which websites appear next to yours in AI search results.
• Search intent trends: Keep up with the latest trends in your industry.
• Market share KPI: Shows the total number of brands featured in a selected LLM and date range.

Pros&Cons

Pros

• Highly reliable and accurate rank tracking engine.
• Robust filters allow for granular data analysis.
• Flexible scheduling for updates.

Cons

• The user interface is considered unintuitive and outdated by some users.
• Keyword ranking updates can take up to 24 hours.

Best For

• Agencies and enterprises that require comprehensive, high-volume keyword and topic monitoring.

Pricing

• Pro: $99 for 7,000 keywords.
• Agency: $199 for 14,500 keywords.
• Enterprise: $499 for 35,500 keywords.

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5. Keyword.com

Keyword.com is an AI rank tracking tool focused on monitoring brand visibility on major AI platforms, with a strong emphasis on local businesses. It helps you optimize business listings for AI, enhance search visibility, and build dedicated landing pages for each location, making it a powerful tool for brick-and-mortar companies.

Key Features

• Synchronize listings: Integrate with third-party tools to keep business details consistent.
• Schema markup: Use structured data to increase brand visibility in AI search engines.
• AI-optimized booking: Integrate with tools like Reserve With Google to help AI assistants feature your brand.

Pros&Cons

Pros

• Real-time daily updates and A/B testing capabilities.
• Integrates with Google Search Console and Analytics to identify performance gaps.
• User-friendly for managing multiple clients and locations.

Cons

• Historical data can be limited.
• Significant price jumps when upgrading plans.

Best For

• Local businesses, agencies managing local clients, and multi-location enterprises.

Pricing

• Free trial: 14 days with 200 keywords.
• Business: Starts at $3 for 50 keywords.
• Enterprise: Custom pricing based on keyword volume.

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6. Otterly.AI

Otterly.AI is an AI search monitoring and optimization platform with an intuitive user experience and comprehensive dashboards. It allows you to customize tracking across different sources and analyze how often a specific domain or URL appears in AI searches, helping you refine your SEO and content strategy based on real-world AI behavior.

Key Features

• Search prompt monitoring: Track AI search answers to optimize your content for visibility.
• Unlimited brand reports: Create reports to keep track of key performance indicators.
• Link citation analysis: Analyze the frequency of domain/URL appearances in AI search results.
• GEO audit: Conduct brand SWOT analysis for digital PR and content performance.

Pros&Cons

Pros

• Useful link lists to see how your content appears in AI modules.
• Powerful AI keyword search to identify user intent.

Cons

• Currently available only in English.
• Lacks deep integration with tools like Google Search Console.

Best For

• Marketing professionals and agencies looking for a user-friendly entry into AI search analysis.

Pricing

• Lite: $29 for 15 search prompts.
• Standard: $189 for 100 search prompts.
• Premium: $489 for 400 search prompts.

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7. Evertune

Evertune is a brand monitoring and content strategy tool focused on Generative Engine Optimization (GEO). It helps brands track their share of voice, sentiment, and the specific content that shapes LLM responses. Its "AI Brand Index" report visualizes how often LLMs recommend a brand, pinpointing key attributes where your brand is already winning.

Key Features

• Multi-platform tracking: Monitors brand presence across ChatGPT, Perplexity, and Google AIO.
• Automated mention tracking: Automatically tracks brand mentions and citations.
• Impactful content identification: Identifies which pages and URLs have the most impact on LLMs.
• Consumer preference insights: Uncovers key product attributes that drive positive mentions.

Pros&Cons

Pros

• Provides AI-focused optimization tips to improve brand discovery.
• Intelligent prompt generation crafts thousands of custom prompts for your industry.
• Direct API access to AI models for accurate data.

Cons

• Limited support options (online only).
• Pricing is not listed publicly.

Best For

• Marketing teams focused on understanding and improving how AI recommends brands to users.

Pricing

• Pricing information is not publicly available; you must contact the sales team for a quote.

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8. Xfunnel

Xfunnel is a newer platform that offers persona-level analysis to understand brand visibility across AI search engines. It provides a preview of questions on AI platforms and maps how different personas are served answers, helping to optimize the entire buying journey from discovery to conversion.

Key Features

• Question research: Deeper insights into search intent through question analysis and topic classification.
• Buying journey analysis: Map the customer journey and optimize funnels based on AI responses.
• Citation analysis: Analyze semantic and technical aspects of citations for on-page and off-page optimization.

Pros&Cons

Pros

• Provides "Optimization Playbooks" with LLM research data to increase visibility.
• Offers custom recommendations from AI-search experts.

Cons

• Pricing for paid tiers is not transparent.
• Better suited for larger companies with multiple products.

Best For

• SEO and marketing teams at larger organizations looking to analyze the customer journey in AI search.

Pricing

• A free plan is available with 100 AI search queries per month. Paid tiers require custom pricing.

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9. Morningscore ChatGPT Tracker

Morningscore is a unique and gamified tool that functions as a dedicated ChatGPT rank and citation tracker. Users get XP points for website improvements and can "level up," making SEO more engaging. It's a focused tool designed specifically for brands that want to master their presence on the world's most popular chatbot.

Key Features

• ChatGPT prompt tracking: Track how your brand appears for specific prompts in ChatGPT.
• Competitor monitoring: Includes backlink and keyword comparison features.
• Automated on-page SEO: Provides recommendations to improve site health metrics.

Pros&Cons

Pros

• User-friendly, gamified interface is great for beginners.
• Strong customer service and response times.

Cons

• Does not track AI visibility on any platform other than ChatGPT.
• No mobile application is available.

Best For

• Beginners and small businesses looking for an intuitive and focused SEO tool for ChatGPT.

Pricing

• Lite: $49 for 100 keywords.
• Business: $69 for 500 keywords.
• Pro: $129 for 2,000 keywords.

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10. Semrush

Semrush is a comprehensive digital marketing toolkit that has integrated AI-powered features into its massive suite of products. While not a dedicated AI visibility platform, its tools for market share insights, sentiment analysis, and query intent distribution provide a foundational layer of data that is crucial for any AI optimization strategy.

Key Features

• Market share insights: Review market share percentage, trends, and distribution.
• Sentiment analysis: Learn consumer perception with positive, neutral, and negative emotion scales.
• Query intent distribution: Categorize search intent to better understand consumer needs.
• Leading keyword research: Access over 26 billion keywords to inform your content strategy.

Pros&Cons

Pros

• An all-in-one platform combining PPC, SEO, and AI tracking features.
• Powerful keyword research tools are essential for creating source content for AIs.
• Historical data tracking helps spot fluctuations and trends.

Cons

• Core AI tracking features may require an expensive premium add-on.
• The platform can be complex and overwhelming for new users.

Best For

• Marketers and businesses of all sizes that want a single, comprehensive platform for all their digital marketing needs.

Pricing

• Pro: $139.95/month.
• Guru: $249.95/month.
• Business: $499.95/month.
• (The AI toolkit may be a premium add-on).

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Final Thoughts

With AI set to fundamentally change search behavior over the next few years, AI brand monitoring tools are becoming a non-negotiable asset for businesses. Whether people prompt ChatGPT or use Google AI Overviews, they are looking for expertise and trustworthy information.

Knowing if your brand is part of the answer is the starting point. With the best AI search tracking software, you can then analyze sentiment, trace citations back to their source, anticipate user behavior, and optimize your content for the new era of generative search.