How Reifenhenrich took control of their AI presence in less then a week
“In 85 years of business, we've never seen such rapid growth in customer inquiries. What's remarkable is the quality – these customers come to us already knowing about our expertise. .”
Marcus Henrich-Bandis
Owner at HENRICH Reifen + Autoservice
Key Results
AI Visibility Growth Over Time
The Local Challenge
HENRICH Reifen + Autoservice, a family-owned tire and automotive service company based in Bergisch Gladbach since 1937, faced a modern challenge: Despite its more than 85 years of experience and excellent customer reviews (4.6/5 stars from 301 Google reviews), the company was not found when potential customers asked AI assistants for recommendations for automotive and tire services in their area.
Located in Bensberg, this Driver Partne had built a strong local reputation through word-of-mouth, but was missing out on the growing number of customers who rely on AI for local business recommendations.
Our AI Strategy
We implemented a targeted local AI visibility strategy specifically designed for the automotive industry:
- Local Service Optimization: Enhanced content structure to highlight tire services, automotive repairs, 3D wheel alignment capabilities and more
- Service-Specific Positioning: Optimized for key automotive queries including tire installation, vehicle inspection, and seasonal tire changes
- Trust Signal Amplification: Leveraged their KFZ-Master Workshop certification and 85+ years of family business heritage
Performance Results
The transformation was remarkably swift, with significant improvements visible within the first weeks:
| Metric | Day 1 (Aug 16) | Day 12 (Aug 27) | Percentage Change |
|---|---|---|---|
| AI Visibility Score | 5% | 22.73% | +354% |
| Citation Share | 0% | 2.6% | New visibility |
| Weekly Appointment Bookings | 45 | 126 | +180% |
| Customer Inquiry Quality | 3.2/5 | 4.7/5 | +47% |
The Visibility Shift
What made Reifenhenrich's transformation truly remarkable wasn't just the massive increase in AI visibility—from 5% dropping to zero for three days, climbing to 22.73% by day 12—but the fact that we actually created visibility where there was none before.
Through the smart competitor content gap analysis, we identified critical gaps in their service messaging that left them completely invisible to AI search engines. Their website lacked clear descriptions of key services like tire installation, vehicle inspections, and seasonal tire changes, resulting in zero visibility for these essential automotive services.
Vaylis filled these gaps by suggesting and implementing targeted content that addressed exactly what potential customers were searching for. This strategic approach transformed their previously invisible services into highly visible, AI-recommended options, creating entirely new customer touchpoints that didn't exist before.
This rapid growth had a direct impact on the business: within two weeks, the automotive service was operating at full capacity, leading to business growth.
Lasting Impact
Rapid optimization delivered sustainable growth with minimal resources. Reifenhenrich now leads in AI-driven local discovery, proving that even traditional businesses can achieve fast results under tight time constraints.