How Reifenhenrich took control of their AI presence in less then a week
“In 85 years of business, we've never seen such rapid growth in customer inquiries. What's remarkable is the quality – these customers come to us already knowing about our expertise with Pirelli tires and our 3D alignment services. They're not price shopping; they want quality service.”
Thomas Henrich
Owner at HENRICH Reifen + Autoservice
Key Results
AI Visibility Growth Over Time
The Local Challenge
HENRICH Reifen + Autoservice, a family-owned tire and automotive service center operating since 1937 in Bergisch Gladbach, faced a modern challenge: despite their 85+ years of expertise and excellent customer reviews (4.6/5 stars from 301 Google reviews), they weren't being discovered when potential customers asked AI assistants for automotive service recommendations in their area.
Located on Rathenaustraße in Bensberg-Frankenforst, this Driver Partner and Pirelli Authorized Dealer had built a strong local reputation through word-of-mouth, but was missing out on the growing number of customers who rely on AI for local business recommendations.
Our AI Strategy
We implemented a targeted local AI visibility strategy specifically designed for the automotive industry:
- Local Service Optimization: Enhanced content structure to highlight tire services, automotive repairs, and 3D wheel alignment capabilities
- Regional Authority Building: Strengthened local citations and partnerships with automotive brands like Pirelli, Continental, and Michelin
- Service-Specific Positioning: Optimized for key automotive queries including tire installation, vehicle inspection, and seasonal tire changes
- Trust Signal Amplification: Leveraged their Master Workshop certification and 85+ years of family business heritage
Rapid Performance Results
The transformation was remarkably swift, with significant improvements visible within the first week:
| Metric | Day 1 (Aug 16) | Day 12 (Aug 27) | Percentage Change |
|---|---|---|---|
| AI Visibility Score | 5% | 22.73% | +354% |
| Citation Share | 0% | 2.6% | New visibility |
| Weekly Appointment Bookings | 45 | 126 | +180% |
| Customer Inquiry Quality | 3.2/5 | 4.7/5 | +47% |
The Visibility Breakthrough
The most striking aspect of Reifenhenrich's success was the speed of transformation. Starting from minimal AI visibility (5% on day one, dropping to 0% for three days), the optimization strategy created a dramatic turnaround beginning August 20th, with visibility climbing steadily to reach 22.73% by day 12.
This rapid growth translated directly into business impact: within two weeks, the workshop was booking appointments at capacity and had to implement a waiting list system for non-emergency services.
Lasting Impact
Rapid optimization delivered sustainable growth with minimal resources. Reifenhenrich now leads in AI-driven local discovery, proving that even traditional businesses can achieve fast results under tight time constraints.